A man afflicted with ALS has become the first person in the world to control an Amazon Alexa digital assistant through his thoughts — thanks to a brain implant created by a New York-based neurotech startup.

Neuralink rival Synchron is connecting its brain–computer interface with consumer technologies to allow people with paralysis more functionality.

A New York-based neurotech startup, Synchron, successfully implanted its brain-computer interface into a blood vessel on the brain of the man with ALS, also known as Lou Gehrig’s Disease. ALS affects motor neurons, the nerve cells in the brain and spinal cord, according to the National Institute of Neurological Disorders and Stroke.