Dolls help children create wonderfully vivid and imaginative worlds, while also serving as unsettling reminders of the abyss ...

The Transformers return as a nominee as the brand celebrates its 40th anniversary, while the Hess Toy Truck is also looking ...

However, once a year, usually during Spirit Week or Homecoming Week, many schools across the country celebrate Anything But a ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p ...

Stanley has teamed up with one of the most iconic personalities of the century: Barbie. Every day this week, from Monday, ...

Stanley is releasing eight new Barbie-themed versions of their viral Quencher tumblers — here's how to get these limited-edition cups online ...

As Batman Day 2024 approaches, DC fans are in for a special treat with the arrival of Harley Quinn and Poison Ivy Barbie ...

Because many of the hottest toys of the holiday season sell out early ... Find this 4.9-star-rated Lego set at Walmart for $63. Barbie can enjoy hours of play with this game room set.

Mattel is nearly 80 years old, which means there are generations of people who have grown up with the various toys and games ...

Whether you're a new parent or shopping for one, now is the time to load up on all sorts of car seats, strollers, high chairs ...